RESOURCES
Explore the Collection in Depth
Brochures, short films and surveys — everything you need to understand the proposed House of Amritsar collection, and to help decide what moves into the first development phase.
Brochures
Three guides — one for individual clients, one for spa, hotel and boutique professionals, and one for prospective founding partners.
Professional Trade Brochure
Review the proposed collection, development pathway and partner proposition for UK spas, hotels and boutiques.
6 PAGES · PDF · 1.4MB
Consumer Concept Lookbook
Discover the origin, eight proposed rituals and the botanical inspiration behind the collection.
4 PAGES · PDF · 1.1MB
Founding Partner Programme
Our proposition for founding retail and spa partners — the eight proposed ritual collections, the support we offer and how a partnership takes shape.
11 PAGES · PDF · 2.4MB
Short Films
A growing library of short reels about our provenance, botanicals and proposed rituals.
Discover The House of Amritsar
A short film about our provenance, botanical inspiration and proposed ritual collection.
Kesh Amrit Scalp Vitality Ritual
A two-minute scalp ritual with our proposed Kesh Amrit oil concept.
Hands That Remember
A short film on the hand-work and heritage that inspire the proposed collection.
The Rasayana Ritual
A slow evening ritual with our proposed Rasayana overnight balm concept.
Amrit Rituals and Ayurveda
A short film on the Ayurvedic thinking and Amritsar botanicals behind the proposed collection.
A House Begins With a Place
Our founder at the Golden Temple, on the city that gave the house its name.
Botanical Library: Amla
Dhatri, the sustainer — the Ayurvedic fruit long used in Indian hair oils and household grooming.
Botanical Library: Bhringraj
Keshraj, the king of hair — the keshya herb behind our Kesh Amrit scalp-oil concept.
Kumkumadi
A short film on the saffron-led tradition — and the ancient word — behind our proposed Radiance Facial Elixir concept.
HELP SHAPE THE FIRST COLLECTION
Explored the brochures or watched the film? Tell us which concepts, formats and price points appeal most — each survey takes about two minutes.